On February 20, the Fashion Week of the autumn-winter 2024-2025 season ended in the capital of Great Britain. It was a busy five days, more like a fashion marathon, during which we did not have time to move away from one performance, but had to switch to another. Ukrainian brands traditionally did not remain aloof from global events.
In particular, the first Ukrainian men's brand Andreas Moskin presented its vision for the upcoming season. The founders of the fashion brand Andreas Bilous and Andriy Moskin, together with other local designers, not only showed new collections, but also once again reminded the international community of the second anniversary of Russia's invasion of Ukraine.
The Ukrainian community in Britain, UA in UK, organized the shows of Ukrainian brands.
" With this event, we wanted to demonstrate the talent and creativity of young Ukrainian designers who create and develop the Ukrainian fashion industry, despite all the difficulties and pain of war that every Ukrainian around the world experiences ," shares Oleksandra Volkova, founder of the Ukrainian community in Britain UA in UK.
Andreas Bilous and Andriy Moskin were pleasantly surprised when Oleksandra invited them to participate in the fashion show, although they understood that the brand was already ready for the “international catwalk”. Two months before the show, Andreas Moskin presented a New Year's drop, which was called Idee fixe. The line was literally taken apart by influencers from all over the world.
An additional joy was that men's brands at Fashion Weeks are a rarity and they had an exceptional opportunity. And if we talk about Ukrainian men's brands in general, Andreas Moskin is a pioneer here.
“ But above all, we are very happy that we have the opportunity to convey important messages to an international audience through clothing. It is on such large platforms that we tell the world that we are free, we are self-sufficient, we continue to create beauty, despite the war ,” comment the founders Andreas Moskin.
The designers brought the Resort collection to London, embodying the brand’s signature aesthetic. It included palazzo pants, a sharp-shouldered suit, an innovative design from the brand’s tailors, oversized lapels, and deep V-neck blazers.
The central image in the collection is a deconstructed black blazer made of wool and silk, which partly resembles a tuxedo and an over-sized suit. The palette is presented in neutral colors: black and gray with mustard yellow and floral pink splashes.
" With this collection, we once again meticulously confirm the brand's mission - to rethink menswear and give everyone the opportunity to express themselves through a creative classic suit ," the designers summarized.